ATES ATUMINI
WEEKLY
YALE ALUMNI WEEKLY
a
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ee rpre Pale Alumni Weekly, New Haven, Conn.
The office is at Room 6, White Hall.
ADVISORY BOARD.
H. C. Rosrnson, ’53. J. R. SHEFFIELD, "8%.
W. W. Sxrppy, 65S. J. A. HARTWELL, ’89 8.
C. P. LINDSLEY, 75 S. L.S. WELCH, ’89.
W. Camp, ’80, E. Van INGEN, ’91 8.
W.G. DaaeertT, 80. P. Jay, 92.
EDITOR.
Lewis S. WELOH, ’89.
ASSOCIATE EDITOR.
WALTER Camp, ’80.
ASSISTANT EDITOR.
E. J. THOMPSON, Sp.
NEWS EDITOR.
FRED. M. DAvriss, ’99.
PRESTON KuMuER, 1900, Athletic Department.
Davip D. TENNEY, 1900, Special.
Entered as second class matter at New Haven P. 0.
NEW HAVEN, CONN., MARCH 24, 1898.
COLLEGE ADVERTISING AGAIN.
We have been asked what the asso-
ciations are going to do for the revenue
usually received from this source, if
the present method of handling the
souvenir program is abolished. It is
doubtful whether it is necessary or wise
to indicate just what we may consider
the proper substitute. There are practi-
cal means at hand whereby an asso-
ciation may take advantage of all pro-
per sources of revenues in connection
with its sports. It need not summarily
leave this field and allow some irre-
sponsible person to preempt it in a
manner probably entailing even worse
abuses than before. The sales of the
program or score card, by the associa-
tion itself, at a reasonable figure, will
bring a great deal of revenue, easily
earned, and it is to be supposed that
common business enterprise will see
to it, that sufficient notice is given to
the public, before they enter the
grounds, that an absolutely accurate
card can be secured within at a
moderate figure, and so prevent the
competition of outsiders.
It is also not impossible that some
space on that score card or program
may be available for profitable adver-
tising. If it shall be decided, that a
space may be devoted to advertising
without producing an ungainly, undig-
nified, or too commercial publication,
then let the opportunity to take that
advertising be placed before adver-
tisers in a way consistent with decent
business honor and courtesy. To
carry on such transactions requires
brains and character, and the enter-
prise should be in the hands of one
who is just as sensitive to the good
name of Yale and is in as clear a posi-
tion of responsibility to the University
for maintaining it, as is the athlete for
maintaining the Yale ideas of honora-
ble, amateur sport.
eos
This is where we make our stand.
On this point every Yale man should
be insistent. It is as unfair for an asso-
ciation to allow the name of Yale to be
dragged in the mud of obnoxious busi-
ness methods, as it is for an individual
to use the name of Yale to advertise
an irresponsible collection of individ-
ual athletes. In our opinion the first
offense is the worse one. Athletic
managers have undoubtedly been
generally unconscious of the harm
they were doing, and there have at
times been men who have taken these
contracts and performed them in an
honorable way. But the facts are in
evidence now, and it will certainly
hereafter be matter of criminal negli-
gence on the part of any Association,
if it sells for a large sum,an authority
never vested in its officers for commer-
cial reasons, and not negotiable, and
urges some outside party, whether a
non-resident advertising agent or a
worthy college student, to resort to all
extremes in order to cover the heavy
tall laid upon him and secure an ade-
quate compensation.
Rather than continue some methods
that have obtained it were better, if
an association actually needed the
money, to ask for direct contributions.
To print the list of contributors would
give much more nearly a return for the
money than is now often afforded.
But these are obiter dicta. We do not
presume to tell any association how
to run its finances. And we beg to
differ most emphatically with the News
in its objection to the present souvenir
programs because they may hurt the
advertising receipts of regular College
publications. Every publication must
stand in its own merits. It must sell
its advertising space because it is a
profitable commodity for some one.
Any individual or publication has the
right to compete for all the advertis-
ing that is now carried by the College
journals, by offering to the advertisers
a better return for their money. But
no publication, whether of an individual
or Association, or editorial board, has
any right to “hold up” an advertiser
in the name of the students of Yale
University. An advertiser might as
well know that when a man uses any
other argument for an advertisement
than the value of the space offered for
advertising purposes, he is taking a
position in which he will surely fail
of support from Yale people, and which
is quite apt to bring down upon him
their indignation and contempt.
It is a pleasure to know that two at.
least of the associations have been con-
sidering plans for reforming the
souvenir program nuisance, and that
the Baseball Association, as announced
elsewhere, has put a new plan in opera-
tion. One thing it has certainly done
well. It has chosen the right kind of
a man. It has also avoided placing
the burden of heavy bonus upon him,
to drive him to extreme measures of
soliciting. If the same care is shown
in the choice of any other men, who
may be associated in the work,—an
exceedingly important point—and a
card of reasonable dimensions at a
moderate price is offered to the public,
a long step will have been taken in ad-
vance.
The Football Association last year
abolished the bonus idea, and the Yale
men in charge of the work left, accord-
ing to reports received by us, a very
excellent record. There was, how-
ever, a lingering air of the old regime
about the publication, and the adver-
tiser still felt, the excellent efforts of the
management to the contrary notwith-
standing, the strong pressure of a
powerful Association’s request for large
appropriations, and that too in a book
whose size knocked out four-fifths of
the value of the advertising, and whose
price made the great crowds at the
game groan and snarl. We have heard
unofficially that the retiring and incom-
ing Football Managers, encouraged by
the success of their efforts last year, are
already planning the establishment of
a system which will bring this thing
still better under control.
We commend most warmly these
independent and voluntary efforts of
these managements toward reform and
begin to feel hopeful that the Yale
- esting
student athletic managements will as
usual do their own reforming. But
heroic measures must be used and con-
stant vigilance exercised. [Let every
act in the name of Yale be keyed to
the highest, business ideals, rather
than leveled to the lowest conceptions
of getting money out of people.
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THE ANALYSIS OF YALE,
Professor Perrin’s analysis of Yale
in his Brooklyn speech, which was
printed in full in the last issue of the
WEEKLY, is a very notable addition to
that body of literature whose central
subject is that peculiar and ever inter-
theme, the constitution and
characteristics of this place called Yale.
He said some things which many
needed to see expressed in clear form
in order to understand them thor-
oughly. And he expressed some al-
most universal Yale feelings that have
not been cast into form. One was his
estimate’ of the services of Dean
Wright.
It was with gladness that Yale men
read the declaration that the adminis-
tration was committed to the combina-
tion of University and College; prin-
cipally, we think, because it meant that
the old College life was not to be
further restricted or endangered. That
College life is of paramount import-
ance. Nothing needs such careful
watching.
_— ~~
Batic
THE BASEBALL SCORE CARD.
Since opening up the subject of the
abuses of program advertising, it has
come to our knowledge that the Uni-
versity Baseball Association had al-
ready begun the publication of the sea-
son’s score card on a very much im-
proved plan. The officers have at-
tached to the Association a season’s
manager or publisher, thoroughly
worthy of their confidence as well as
capable, who carries on his work un-
der the direct supervision of the
Management, and for all of whose acts
the Management holds itself responsi-
ble.
We have every reason to believe that
he is conducting this work in a manner
thoroughly worthy of Yale and that he
is using no means that are not honora-
ble and courteous in the sale of adver-
tising space. We are sincerely glad to
hear of this, and take pleasure, without
solicitation on the part of anyone, to
make conspicuous record of the fact.
a ee
Columbia University has just been
given more than $1,000,000 to add to
its Library Fund. This generous
LIBERALITY IN
LIFE INSURANCE.
A case in point is the recent an-
nouncement of the New York Life
Insurance Co., concerning the effect
on policies in this company held by
those who might enlist in the army
or navy of the United States, in case
of war. The company has sent out
a notice that all those now holding its
policies and all who may secure its
policies between now and the actual
outbreak of hostilities, if that time
ever comes, would receive the full
benefit therefrom, without the pay-
ment of any other than the regular
rates now in force.
NEW YORK LIFE © |
INSURANCE COMPANY.
Joun A. MCCALL, Pres’?.
_ field, Mass.,
“Thou strong seducer, Opportunity.”
Dryden.
In making particular reference
to the Sole-Leather Hat- Boxes
now offered by them at $5, $7
and $10, Messrs. Brooks &
Company beg to emphasize
the commercial value of an
opportunity wherein an article
of superior quality may be
bought at a comparatively
nominal figure.
Td Fd Fad
BROOKS & COMPANY,
CHAPEL, COR. STATE ST.
Yale Law School.
For circulars and other information apply to
Prof. FRANCIS WAYLAND,
‘Dean.
donor gave wisely. With what joy
would Yale men and Yale’s friends see
a rich stream of bi-centennial gold
pour into the coffers of the library at
Yale. This center of the University
intellectual life is better provided for
than it ever has been before, but it has
nowhere near the funds which the
library at Yale should have. Anyone
who is contemplating making use of
money in this University or knows of
any gift forthcoming ought to seriously
consider what tremendous and perma-
nent advantage comes from the endow-
ment of this part of the institution.
Ly L>»
at
Here is one good fact. The com-
petition for the Ten Eyck prizes, in the
Class of Ninety-Nine, was of a high
order of excellence. Thirty-six essays
were submitted and of these only
two, so one of the judges said, could
be called bad. Half of them were up
to the average standard of the Ten
Eyck pieces.
A Wale Senior’s Nomination.
To the Editor of YALE ALUMNI WEEKLY:
Sir: I beg leave to suggest as emi-
nently qualified to fill the Emily San-
ford chair in English, Mr. George W.
Smalley, ’53, who has recently re-
turned to take up his residence in this
country after an absence of many years.
During this time he has been devoted
to literature and has enjoyed great in-
timacy with the most distinguished
literary authorities of England. and
Germany, and although his time has
been thoroughly absorbed in his asso-
_ ciation with the daily press, his work
has invariably been of the highest
character.
Yours truly,
SIDNEY ROBINSON KENNEDY (’08).
~<th Li,
eee,
The Ten Eyck Speakers.
Last Saturday the following success-
ful competitors for the Henry James
Ten Eyck Prize Speaking, to be held
at the Junior Exhibition on Friday,
April 1, with their subjects were an-
nounced: Robbins Battell Anderson,
of Duluth, Minn., “The Abolitionist
Orators’; Horace Jewell Fenton, of
Willimantic, Conn., “The Abolitionist
Orators’; George Dana Graves, of Man-
chester, N. H., “Popular Ameican
Feeling against England;”’ Alfred
mates : Hall, -ot Chester, Conn., “The
Trans-Siberian Railway”; Isham Hen-
derson, of Louisville, Kentucky, “Vic-
tor Hugo;”’ John Pease Norton, of
Los Angeles, Cal., “Victor Hugo;”
Howard Chandler Robbins, of Spring-
“The Abolitionist Ora-
tors’; Henry Robinson Shipman, of
Hartford, Conn. “The Jesuit Mis-
sionaries in Canada.”’
